The word TikTok invented because the real one got you banned.
If you've spent any time on TikTok, YouTube, or Instagram, you've probably noticed that creators talk about death, violence, and crime in weirdly creative ways. That's not by choice — it's survival.
Social media platforms use automated moderation algorithms that flag, suppress, or remove content containing certain words. Say "kill," "dead," "murder," "suicide," or "die" in a video, and your content might get shadowbanned, demonetized, or taken down entirely — even if you're reviewing a horror movie, discussing history, or talking about a book.
The result is an entire generation of internet users who instinctively use "unalive" in everyday conversation — not because they don't know the real word, but because platforms have trained them to avoid it.
The irony? For anyone who writes about monsters, vampires, zombies, or any creature that exists in the space between life and death — "unalive" is accidentally the most accurate word ever invented.
TikTok uses "unalive" to dodge algorithms. But in fiction, there are characters who are literally unalive — not dead, not alive, something else entirely. Here's every species of unalive you'll find in the Supernatural Universe.







Five series. Vampires, werewolves, zombies, giant killer rats, and every kind of monster TikTok won't let you talk about. All free to read on Kindle Unlimited.
Explore the Universe →